A Comparative Study on the Online Purchase Pattern of Rural and Urban Consumers in the State of Haryana

JOURNAL ARTICLE

Author: Manisha Dalal

Keywords: digital technology, consumers, online shopping, purchase pattern.

Abstract: As we all know that today the whole world is in the grip of the internet and human life cannot be imagined without it. In today's time, through the internet, we can send your message to any corner of the world. Internet usage is not limited to communication but it is used for banking, education, e-commerce and online shopping. Online shopping refers to buying and selling goods and services using digital technologies. Digital technology is in addition to traditional retailing methods and is known for modern names like digital retailing, e-commerce, websites, online marketing. Online shopping is growing rapidly as a hobby of the public; it has become an important part of people’s lives in today's time. The present study is comparative in nature entitled as: “A Comparative Study on the Online Purchase Pattern of Rural and Urban Consumers of the State of Haryana.” and to explore consumer trust and attitudes towards online shopping in Haryana.

Article Info: Received: 07 Oct 2025, Received in revised form: 04 Nov 2025, Accepted: 09 Nov 2025, Available online: 15 Nov 2025

DOI: 10.22161/ijtle.4.6.5

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Page No: 39-50